Read this thread or the front page. Boinx TV is not unlocked yet. At the time of writing, the MacHeist bundle has raised $368,437 for charity. When it has raised $400,000, BoinxTV will become part of the bundle and serials will be available.
To be honest, I don't think this site explains the concept very well; when you purchase, you obtain licences for the applications that are listed as having been unlocked up to that date. Targets are set for other software packages. If the sales volume reaches those targets, then those packages are unlocked. Everybody who has already purchased is then entitled to a licence, as if everybody who purchases from that point onwards.
If the site said only "12 Top Mac Apps for the insanely low price of $39" and nothing then you'd probably have grounds to complain. But what on earth did you think the little padlocks over BoinxTV, The Hit List and Espresso meant? Did you think the text "Unlocked for all customers when $400,000 is raised for charity" meant "everyone who buys will get a licence for this immediately"?