I actually watched it happen: I was looking at the MacHeist home page when the counter ticked over to $400,000. That was really nice to see.
I thought the page might auto-refresh to show BoinxTV unlocked, but unfortunately that didn't happen; I actually had to click Refresh all by myself to make it appear. (Terrible oversight there, Directorate: you should be ashamed of yourselves. )
Anyway, Espresso is what I'm really waiting for, so come on everyone! Get your friends buying! I don't think we can realistically expect any more extra incentives at this stage, so it's just a final slog, now, for the last 20% to be raised.
By the way, Times is fantastic, and a really good added incentive to buy the bundle.
Born to the Purple