Well, seeing this posted here is a pleasant, albeit unexpected surprise. We only went "public" today. News travels fast.
To address some of the concerns here, no, I/we are not Mark Howsen, nor are we affiliated with him in any way whatsoever. So breathe a sigh of relief. Second, and somewhat offtopic, that font is actually Myriad Pro, in two varieties (Medium and Semibold).
Also, the logic behind this sale is simple. Some bundles in the past, which while very well priced, lump several apps into a large bundle. Of course, some people do enjoy this like ben.mcmahan has mentioned, but the vast majority we've talked to have found that they rarely even open most of the apps they get. They really only use 3-4, maybe less. By allowing a customer to make his or her own bundle, you're assured that you'll use every app in the bundle, since those were the ones you wanted. As for pricing, we've found that in our configurations, the price discrepancy is relatively minor, especially considering the utility of the bundle (of course, that's subjective).
Not to mention that the devs make a lot less in the process since there's a much smaller slice of pie for everyone.
I'm not quite sure where you got that idea. I do not know the share provided by MH2 or the retail bundle, but compared to MH1's estimates, I would think our devs are making far more. Maybe that's changed in recent MH sales, I won't make any assumptions without internal knowledge of MH.
Anyways, personally, I think this will be quite successful, even though we're relative newcomers to this game. I'm confident in our lineup because these developers are just outstanding people, who've really put a lot of hard work and time into their products. If you've got a few minutes, please visit the site in a little bit once it opens in July (or sign up for the newsletter). I apologize to the Directorate if this seems like we're stealing MH's thunder, but I've always believed discussion and a little competition does everyone a lot of good.
Cheers and best wishes to all!